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Will Mobility Add Value To Your Business?

28 June 2010

True mobility means a lot more than just getting email offsite – as valuable as this undoubtedly is. by Donovan Jackson

Sometimes the best solutions are also the simplest. So it is that where mobile applications are concerned, by far the standout “killer application” is plain old email, delivered to your cellular handset.

Be that as it may, given that the average cellphone today includes features for high-speed Internet connectivity, sufficient processing power and the ability to load and run a multitude of third-party applications, the door is wide open for innovation which can bring almost any application – even those which sit on a server in your back office – to the handset.

But that belies the challenges involved in mobilising a workforce. With the enormous number of handsets which are on the market and an increasingly wide range of connectivity options, creating mobile solutions can become a potentially risky undertaking in which pitfalls abound.

More than email
It may be that email is a killer app for almost everyone who gets it on their handset. But to those in the business of delivering mobility solutions, it’s a bit passé. Rather, an extension of business processes is what it tends to be all about.

“Mobility today means a lot more than the narrow definition of a mobile phone or even a notebook with a 3G card.” Says Gerard Sofianos, director of Britehouse Specialist Mobility Division. “The potential is definitely there to make use of the power of the average phone which a business person - and their employees – is likely to have.” Entrepreneur – September 2009